International Market Segmentation

Table of Contents

International Market Segmentation

Statistical Methods for Segmentation

Bases for Country Segmentation

Usefulness of Segmentation

Pressures for Cost Reduction and Local Responsiveness

Four Basic Strategies

The Advantages and Disadvantages of the Four Strategies

The Advantages and Disadvantages of the Four Strategies

Email: Raj.Mehta@uc.edu

Home Page: http://www.oz.uc.edu/~mehta

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