Cultural Issues in International Business

10/6/99


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Table of Contents

Cultural Issues in International Business

Why Culture is Important!

Cultural Issues in International Marketing

What is Culture

The Determinants of Culture

Values

Norms

Social Stratification

World’s Major Religions (Millions of Adherents)

Language

Material Life and Education

Cross-Cultural Comparison

Individualism and Power Distance

Uncertainty Avoidance and Masculinity

Implications for Business

 Author: Philip Aro

Email: Raj.Mehta@uc.edu

Home Page: http://www.oz.uc.edu/~mehta

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