Distribution
Differences Between Countries
- 1. Retail Concentration
- In Germany 4 stores control 65% of food market
- In Italy no firm controls more than 2% of the market
- Japan and the US? Implications?
- Factors:
- car ownership, households with refrigerators and freezers and two-income households.
- 2. Channel Length
- Number of intermediaries between the manufacturer and the customers
- relationship between length and concentration.