Table of Contents
Cultural Issues in International Business
Why Culture is Important!
Cultural Issues in International Marketing
What is Culture
The Determinants of Culture
Values
Norms
Social Stratification
World’s Major Religions (Millions of Adherents)
Language
Material Life and Education
Cross-Cultural Comparison
Individualism and Power Distance
Uncertainty Avoidance and Masculinity
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Author: Philip Aro
Email: Raj.Mehta@uc.edu
Home Page: http://www.oz.uc.edu/~mehta
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