This project was a two step process. We first designed both a serif and sans serif typeface sample set in Illustrator. Choosing one of the two
we were to then name it and create a poster 'showing off' our design.
The poster was to have a body copy that either depicted the typeface in attitude or in actually describing it. The design was to give a taste of the letterforms. My chosen typeface was my sans serif which I have named Clazzi. Below you can see the sample set, the tone board for the poster and the final poster design.
Created in Illustrator. Sample set is 18x18, tone board is 11x17, and poster is 14x20.
Winter 2011-2012