COURSE SYLLABUS AND SCHEDULE OUTLINE FOR
PRINCIPLES OF MARKETING II (34-MKTG-242-001)
WINTER QUARTER 2004
T, Th 11:00A 12:15P
EDUCATIONAL SERVICES BUILDING ROOM 145
Instructor Information
Office
Hours: T 8:45A 9:30A, 3:10P 3:40P, Th 8:45A 9:30A, 2:00P
2:30P 5:10P 6:30P. Other times by
appointment.
Text Information
Basic
Marketing: A Global Managerial Approach, William Perreault, Jr. & Jerome E.
McCarthy, Irwin, 14th Edition, 2002.
ISBN: 0-07-251917-7.
Course Description
A continuing review of the fundamentals of marketing structures, channels, and environments: buyer and seller behavior, marketing management of product planning, pricing, distribution, and promotion.
Course Objectives
1. Understand the new-product
development process and the product life-cycle.
2. Understand
the differences between intensive, selective, and exclusive distribution.
3. Understand
how retailers plan their marketing strategies and interact with channel
members.
4. Know
the advantages and disadvantages of the promotion methods that a marketing manager can use in strategy planning.
5. Know
the three basic sales tasks and what the various kinds of salespeople can be
expected to do.
6. Understand
when the various types of advertising are needed.
7. Know
what a marketing manager should consider when setting the price for a product.
8. Understand
the link that marketing has to the other functions in the firm.
9. Understand,
in detail, all of the elements of the marketing strategy planning process and
the strategy decisions for each of the
4Ps.
Group Cases/Internet Project: Cases detailing various marketing topics and an internet project will be assigned. Groups will be formed during the second week of class.
Business Game Simulation: Students will be assigned
to a group. Each group will be a company competing against other companies to
market a specific product. Decisions will be made on how to market the product
and turned into the instructor. Results of decisions will returned to each
group for review and revision. A detailed handout will be provided during the
quarter.
Marketing Plan Project: Each student will develop a marketing plan
for a product or service of his or her choice.
The marketing plan must be typed and double-spaced with all sources
properly cited. The project should have
a title page, be stapled in the top left corner, and include a table of
contents. More detailed information will
be provided regarding this project during the quarter. The project is due
Exams: There will be two (2) exams during the quarter. Exam formats will be true-false, fill-in-the-blank, multiple choice, and short essay. Exams will be given as indicted on the Course Schedule.
Grading:
The final grade
will be determined as follows:
Mid-Term Exam
(Chapters 10, 11, 13 - 15) 100
Points
Business Simulation Game 50 Points
Final Exam (Chapters 16 - 21) 100
Points
Group Cases (5 @ 20 each) 100
Points
Internet Project 50 Points
Marketing Plan Project 100
Points
---------------
Total Points 500
Points
The numerical average will be calculated by dividing total
points by 5.
GENERAL COURSE POLICIES
Attendance and
Make-Up Policy
Attendance is a
requirement of the course. The instructor should be notified in advance of
expected absences by using one of the phone numbers (or other means) listed
above. Make-up work will not be accepted without prior approval from the
instructor.
Assignments
All assignments
are due by the end of the class period as indicated on the course schedule.
Late assignments will be reduced at least
one letter grade at the discretion of the instructor.
Make-Up Exams
Make-up exams
will be given at the discretion of the instructor. The student must notify the instructor of
the absence before the exam
begins. Notification after the exam begins will result in the student receiving
a score of zero for the exam. The zero will not be dropped and will be figured
into the students final grade. If proper notification is given, a make-up exam
will be administered which may be significantly more challenging than the
examination given on the scheduled date.
Withdrawals
The current
withdrawal policy of
Cheating and
Plagiarism
The policy as
stated in the
Students with Disabilities: The policy of the University of
Cincinnati Clermont College requires students to self-identify and provide
proper documentation to the Director of the
Grading Scale
The following plus/minus grading system will apply:
92 - 100% = A 91 - 89% = A- 88 - 87% = B+ 86 - 82% = B 81 - 79% = B-
78 77% = C+ 76 72% = C 71 69% = C- 68 67% = D+ 66 62% = D
61 59% = D - 58% and Under = F
Note: The course schedule and procedures are tentative and subject to change depending upon the progress of the class.
COURSE SCHEDULE OUTLINE PRINCIPLES OF MARKETING II
Week of
01/06 Introduction to Course, Explanation of
the Syllabus, and the Schedule Outline
Chapter Ten Product
Management and New-Product Development
Case One
01/13 Chapter Eleven Place and Development of
Channel Systems
Brief Discussion of Business Game
01/20 Chapter Thirteen Retailers,
Wholesalers, and their Strategy Planning
Discussion of the Business Game and Trial Decision
Case Two
01/27 Chapter Fourteen
Promotion Introduction to Integrated Marketing Communications
Review of Internet Project
First Real Business Game Decision
Case Three
02/03 Chapter
Fifteen Personal Selling
Internet Project Due
Second Business Game Decision
Review for Mid-Term
02/10 Mid-Term Exam (Chapters 10, 11,
13 15)
Chapter Twenty-One
Developing Innovative Marketing Plans
Third Business Game Decision
02/17 Chapter Sixteen Advertising and Sales
Promotion
Fourth Business Game Decision
02/24 Chapter Seventeen Pricing Objectives
and Policies
Case Four
03/02 Chapter Eighteen Price Setting in the
Business World
Case Five
Marketing Plan Project Due
03/09 Chapter Twenty Managing Marketings
Link with Other Functional Areas
Review for Final Exam
The Final Exam will be Tuesday,