COURSE SYLLABUS AND SCHEDULE OUTLINE FOR
PRINCIPLES OF MARKETING II (34-MKTG-242-651)
SUMMER QUARTER 2003
T, Th 6:30P 9:10P
EDUCATIONAL SERVICES BUILDING ROOM 135
Instructor Information
Office Hours: Summer
Office Hours by Appointment
Text Information
Basic
Marketing: A Global Managerial Approach, William Perreault, Jr. & Jerome E.
McCarthy, Irwin, 14th Edition, 2002.
ISBN: 0-07-251917-7.
Course Description
A continuing review of the fundamentals of marketing structures, channels, and environments: buyer and seller behavior, marketing management of product planning, pricing, distribution, and promotion.
Course Objectives
1. Understand the new-product
development process and the product life-cycle.
2. Understand
the differences between intensive, selective, and exclusive distribution.
3. Understand
how retailers plan their marketing strategies and interact with channel
members.
4. Know
the advantages and disadvantages of the promotion methods that a marketing manager can use in strategy planning.
5. Know
the three basic sales tasks and what the various kinds of salespeople can be
expected to do.
6. Understand
when the various types of advertising are needed.
7. Know
what a marketing manager should consider when setting the price for a product.
8. Understand
the link that marketing has to the other functions in the firm.
9. Understand,
in detail, all of the elements of the marketing strategy planning process and
the strategy decisions for each of the
4Ps.
Group Cases/Internet Project: Cases detailing various marketing topics and an internet project will be assigned. Groups will be formed during the second week of class.
Business Game Simulation: Students will be assigned
to a group. Each group will be a company competing against other companies to
market a specific product. Decisions will be made on how to market the product
and turned into the instructor. Results of decisions will returned to each
group for review and revision. A detailed handout will be provided during the
quarter.
Marketing Plan Analyses/Marketing Plan Project: Each student will review two (2) marketing plans and critically analyze them for content and strategic integrity or each student will prepare one (1) marketing plan project. These options will be discussed during the term. More detailed information and copies of marketing plans will be provided regarding this project during the quarter.
Exams: There will be two (2) exams during the quarter. Exam formats will be true-false, fill-in-the-blank, multiple choice, and short essay. Exams will be given as indicted on the Course Schedule.
Grading:
The final grade
will be determined as follows:
Mid-Term Exam (Chapters
10, 11, 13 - 15) 100
Points
Business Simulation Game 50 Points
Final Exam (Chapters 16 - 21) 100
Points
Group Cases (5 @ 10 each) 50 Points
Internet Project 100
Points
Marketing Plan Analyses (2 @ 50 each) or Project 100 Points
---------------
Total Points 500
Points
The numerical average will be calculated by dividing total
points by 5.
Attendance is a requirement
of the course. If for some reason you
cannot attend a class, please let me know by using one of the phone numbers (or
other means) listed above.
Any
assignments are due at the beginning of the class period as indicated on the
Course Schedule. Late assignments
will be reduced at least one letter
grade per class day at the discretion of the instructor. Assignments will not be accepted one week after the due date has passed.
Consider this class to be a call-free,
beep-free, vibrate mode-free zone of silence.
Make-up exams will be given
at the discretion of the instructor. The
student must notify the
instructor of the absence before
the exam begins. If proper notification is given, a make-up exam will be
administered which may be significantly more challenging than the examination
given on the scheduled date.
The policy as stated in the
The current withdrawal policy
of
Students with Disabilities: The policy
of the University of Cincinnati Clermont College requires students to
self-identify and provide proper documentation to the Director of the
The following plus/minus grading system will apply:
92 - 100% = A 91 -
89% = A- 88 - 87% = B+
86 - 82% = B 81 - 79% = B-
78 77% = C+ 76 72% = C 71
69% = C- 68 67% = D+ 66 62% = D
61 59% = D - 58% and Under = F
Note: The course schedule and procedures are tentative and subject to change depending upon the progress of the class.
COURSE SCHEDULE OUTLINE PRINCIPLES OF MARKETING II
Week of
07/29 Introduction to Course, Explanation of
the Syllabus, and the Schedule Outline
Chapter Ten Product
Management and New-Product Development
Case One
07/31 Chapter Eleven Place and Development of
Channel Systems
Brief Discussion of Business Game
08/05 Chapter Thirteen Retailers, Wholesalers,
and their Strategy Planning
Discussion of the Business Game and Trial Decision
Case Two
08/07 Chapter Fourteen
Promotion Introduction to Integrated Marketing Communications
Review of Internet Project
First Real Business Game Decision
Case Three
08/12 Chapter
Fifteen Personal Selling
Internet Project Due
Second Business Game Decision
Review for Mid-Term
08/14 Mid-Term Exam (Chapters 10, 11,
13 15)
Chapter Twenty-One
Developing Innovative Marketing Plans
Third Business Game Decision
08/19 Chapter Sixteen Advertising and Sales
Promotion
Fourth Business Game Decision
08/21 Chapter Seventeen Pricing Objectives
and Policies
Chapter Eighteen Price Setting in the Business World
Case Four
Marketing Plan Analysis 1 Due or Marketing Plan Project Due
08/26 Chapter Twenty Managing Marketings
Link with Other Functional Areas
Review for Final Exam
Case Five
Marketing Plan Analysis 2 Due
08/28 Final Exam (Chapters 16 21)