Increasing Return Rates of A Mail Survey to Exercise Professionals
Using a Modest Monetary Incentive

Shari Hare, M.S.Ed.
James H. Price, Ph.D., MPH
Michael G. Flynn, Ph.D.
Keith A. King, Ph.D., CHES

ABSTRACT

This study indicated that a variety of survey techniques resulted in a modest return rate (66%) in a national survey of 455 exercise professionals.  A $1.00 bill incentive was significantly more effective than no incentive in improving returns, and the rate of double responses in this anonymous mail survey was extremely low (less than 1%).  In conclusion, the use of a $1.00 bill incentive was significanty more effective in increasing the response rate of exercise professionals.  Thus, it may be more cost effective to consider using an incentive rather than an additional follow-up postcard mailing to increase the return rate and thereby improve external validity of the results.  It also appears that the rate of double returns in this anonymous mail survey was very low.  Perceptual and Motor Skills. 1998;86:217-218.

Ms. Shari Hare was a research assistant at the University of Toledo at the time of this publication.
Dr. James H. Price is a professor of health education at the University of Toledo.
Dr. Michael G. Flynn is a professor of exercise science at Indiana University.
For more information regarding this study, contact Dr. Keith King.