Light gathering power. Note how the light entering the end of a telescope is 'squished' to exit through a much smaller lens. A bigger objective gathers more light and creates brighter images. Simply put: the larger the objective mirror, the greater the light bucket!
20-in. Telescope. |
200-in. Telescope. |
Magnification. While this is usually what's stated in advertisements for telescopes, it's really not very important. Only the eyepiece does the magnifying, and it's easy to buy a new eyepiece (though they can get pricey). If the telescope does not deliver on the afore mentioned characteristics, a high magnification won't be of much use!